delectable AITM | For Google · G
Field Briefing · Confidential
— Prepared for Google · Food, Drug & CPG · May 2026

Reinventing
grocery,
together.

Everything the Google Cloud, Gemini Enterprise, and Google Ads field teams need to co-sell the agentic grocery shelf — built natively on GCP, grounded in our Food & Shopper HyperGraphs, and engineered to turn every grocer's committed-use line into shipped consumption.

Tomorrow's meetingMay 26, 2026 · John O'Reilly + team
Production stack21 services live on GCP · zero AWS · zero Azure
Proof anchorGiant Eagle Q1 · 2.94M data points · +18% basket
↓ Executive Deck (PDF · 4.4MB) Enter the briefing room
— The five numbers that frame the meeting

One consumption engine across three Google P&Ls.

Each Tier-1 grocer Delectable lands brings the full Google-native stack with it — Vertex AI inference, BigQuery analytics, Cloud Run autoscaling, GCS storage, Gemini Pro reasoning. The numbers are measured, not modeled.

CUD utilization lift
+30%
Projected committed-use uplift on every Delectable-attached account. Idle commitment becomes shipped revenue on day one.
Retail-media TAM
$69B
North America retail-media addressable by Google Network once Shopper-HyperGraph signals plug into Google Ad Manager.
Ship-economic per call
14×
The unit economics that get the feature shipped. Without 14× efficiency the grocer kills the rollout in Q3 review and Vertex consumption stays at zero. With it, call volume scales 5–10× — net Vertex AI spend on Delectable-attached accounts is +30%, not down. Same Gemini Pro model, same margin per token.
Faster basket build
8×
490ms end-to-end vs. 4.0s Gemini-only baseline. Delectable resolves the deterministic 80% before Gemini sees the prompt.
For the FSR worried about quota → The 14× is a volume unlock, not a discount. Today the grocer can't ship agentic baskets at $0.033 / 4s / hallucinated. So Vertex consumption from this workload = $0. With Delectable, the feature ships, runs at 1.2M calls/month per Tier-2 grocer, and lights up Vertex AI + BigQuery + Vector Search + Cloud Run + Cloud SQL + Secret Manager on every call. Net Vertex AI ARR per Tier-1 grocer: $1.6M+. The 14× is what makes that $1.6M exist instead of $0.
For the FSR pitching an Azure / AWS / Databricks grocer → You don't have to win the migration. You just have to win the new workload. Delectable's multi-tenant platform has cross-cloud bridges built in — we ingest from Azure Synapse, ADLS, Databricks, Redshift, Snowflake, S3 — and run the agentic-basket workload on Vertex + BigQuery + Cloud Run. Giant Eagle ran on Azure + Databricks. The Delectable engagement landed $1.6M+ of net Vertex AI ARR on a customer who would otherwise have been zero on Google's quota. Same playbook applies to Kroger (AWS-heavy), Albertsons (mixed), Wegmans (Azure), Publix (on-prem + SAP).

Sources · Alphabet Q1 2026 earnings · Giant Eagle production benchmark · Delectable × Gemini Pro internal benchmarks (1.2M requests)

I.
— Part One · The Briefing Room

What this room is for.

The executive deck opens the conversation. This room runs alongside it — the live GCP inventory, the production architecture, the co-sell playbook, the UCP gateway story, and the demos a Google FSR can walk into a grocer's office and use the next morning. Built so the field team and the customer can keep clicking after the meeting ends.

II.
— Part Two · The Briefing Room

Ten surfaces, six Google P&Ls.

Each card opens into a deeper view of one capability. The PIM + IA catalog-enrichment surface (04) is the workstream that powers three Google motions simultaneously: Search AI Mode, Vertex Retail Search, and Google Ad Manager retail media. The Broader Google footprint surface (09) maps the other three Google P&Ls — Workspace, Maps, YouTube, plus CCAI on the 2026 roadmap — that activate on the same grocer deal.

01
— Architecture · Live + GCP-icon view

The real GCP stack.Updated

Drawn from this morning's gcloud asset list — 1,780 assets, 70 distinct Google services. Now with three GCP-native diagrams (official icons) generated by Delectable's own cloud-architecture agent. Plus capability modules (PIM, CMS, Ads, Social, IA…), the DevOps + IaC pipeline, and the agentic-IaC meta-story.

Interactive · GCP icons · IaC
02
— Universal Commerce Protocol

UCP-callable in 15 minutes.FSR magnet

Google's Search agent will start pinging grocers. The Delectable UCP gateway answers — running inside the grocer's own GCP project. Every request lights up Vertex AI, BigQuery, Cloud Run, Cloud SQL — all in their billing.

The co-sell unlock
03
— Consumption story

Per-grocer P&L.

What lights up in the customer's bill for every UCP request, every Gemini call, every BigQuery scan. Tier-1 and Tier-2 grocer models — quantified, monthly, broken out by service. The slide an FSR's quota manager wants to see.

FSR-targeted
04
— Catalog enrichment · PIM + IA

Merchant Center, agent-ready.New

The Giant Eagle 8→42 attribute lift, in production. Delectable's PIM module enriches the catalog; the IA module layers the food / dietary / cultural ontologies on top. Every Google Merchant Center conversational attribute populated — automatically. Three Google motions (Search AI Mode + Vertex Retail Search + Google Ads) all win on the same workstream.

Time-to-value · 4 weeks
05
— The moat

Food + Shopper HyperGraphs.

The deterministic layer Gemini calls before it generates. 142k ingredients, 9 dietary vectors, 847 signals per household. Why Gemini wins grocery when Delectable answers first — and why no generic LLM can be built around it.

Deep dive
06
— Privacy & data residency

What stays. What crosses.

The slide every grocer's CISO asks for. Shopper PII, loyalty IDs, store pricing, inventory — all in the grocer's tenant. Only product-level intelligence queries cross to Delectable SaaS, opaque shopper handle plus consent scopes. Legal teams sign off in 30 minutes.

CISO-ready
07
— Proof anchor

Giant Eagle Q1 2026.In market

The full Giant Eagle Q1 2026 case study — 4-week catalog enrichment, 70k SKUs, +18% basket lift, 460% projected ROI on Phase 1. Walked step-by-step, with the production benchmarks behind every number.

Case study
08
— Co-sell playbook

The FSR's first 90 days.New

Pilot brief template, customer email cadence, qualification questions, consumption forecast worksheet. Everything a Google FSR or Retail Account Team needs to walk into a grocer's office and run a pilot in 30 days.

Field assets
09
— Broader Google footprint

One grocer, six Google P&Ls.New

Cloud Sales is the headline. But the same grocer deal also lights up Google Ads (Ad Manager), Workspace (Gmail · Calendar · Drive), Maps Platform, YouTube Data API, and CCAI (roadmap). Plus cross-cloud bridges that pull workloads out of AWS / Azure / SAP / VTEX / Salesforce into Google's stack. The multi-team co-sell map.

Multi-team co-sell
10
— Live demos

Show, don't tell.

The Perfect Cart in 490ms. The cross-tenant UCP transcript. The agentic commerce demo. The retail-media flywheel. Every demo runs against real Vertex AI + Gemini + BigQuery — no mocks.

Interactive
III.
— What the field walks with on day two

Four deep dives built for the room.

These four surfaces are the working assets a Google FSR, a grocer's chief architect, and a grocer's CISO need to keep moving after the executive read-out — production-grade detail you can walk into a 90-minute working session with.

— After the meeting

Three things we ask Google.

Ranked by field willingness. Each one moves grocer consumption into Google Cloud faster than the next FSR's quarter.

01

Co-sell a Tier-2 pilot.

Delectable provides the gateway + SaaS. Google provides GCP credits + customer access. Pilot signed in 30 days, basket live in 90.

02

Marketplace listing.

Already IAM-integrated and SSO-ready. List Delectable AXP on Cloud Marketplace — procurement-as-a-click, billed against the grocer's existing Google contract.

03

Strategic SAFE.

Up to $2M of the $5M seed round, $40M cap, 20% next-round discount. Aligns Google as the operator of grocery — Gemini, not Bedrock.